Die FIFA, EA and Sony start den 7. FIFA Interactive World Cup

Der FIFA Interactive World Cup geht in die siebte Runde. EA, Sony und die FIFA suchen die 24 weltbesten FIFA-Spieler für das große Finale. Im FIWC Grand Final um den Titel “Interaktiver FIFA-Weltfußballer” winken 20.000 Dollar Preisgeld. Fifa 15 Coins are delivered via player auction system. which saves you much time and energy on matches in game for earning coins. Buy Fifa 15 Coins now!

For the seventh time hosting the FIFA, Electronic Arts and Sony Computer Entertainment Europe FIFA World Cup Intractive. In a series of preliminary rounds, the 24 world’s best players are determined, which are then allowed to compete for prize money of $ 20,000 and the title of FIFA Interactive World Player of the finals.

For the first time in the history of the Interactive World Cup season is divided into six short seasons with a duration of 25 days. Beginning is thus the first month, the seasons run from 1 November 2010 to 25 April 2015 The top two teams of each season will receive your ticket for the grand finale. In addition to the online preliminaries ten live qualifications are held to determine the remaining finalists. Details about the events and the venues will be published within the next few weeks on the official website of the competition. our facebook about FUT Coins), you can get new cheap fifa 15 coins new, story and event. our facebook is very fine.

The FIFA Interactive World Cup was pleased last year with a record number of 775,000 players.

Team 100K Challenge

Team 100K Challenge

The “Madden NFL” football video game series, developed by Electronic Arts, debuted in 1988. Since then, annual installments have introduced new gameplay modes and features. Online “versus” play, online team play, franchise modes, online co op modes and Madden Ultimate Team modes have been added to the “Madden” series since its inception. As of 2010, more than 85 million copies of Electronic Arts’ “Madden NFL” football games have been sold worldwide, across more than 15 platforms. In 2010 Electronics Arts announced the Madden Ultimate Team 100k Challenge to promote the Ultimate Team game mode.

Since 2009 Electronic Arts has been developing “Ultimate Team” game modes for many of its sports titles. Introduced for Electronic Arts’ “FIFA 09,” Ultimate Team combines the strategy of being the general manager of a sports team with the thrill of collecting and ripping open packs of sports trading cards.

When first starting Madden Ultimate Team, a player is given a starter pack of cards that includes players, coaches, playbooks, stadiums, contracts and injury cards. There are three levels of card rarity: bronze, silver and gold. By playing games, players earn coins that can be used to purchase more packs of cards or bid on cards that have been placed up for auction by other players. A player may have 100 cards total, of which 55 may be players. Extra cards must be discarded or put up for auction.

In January 2010, Electronic Arts announced the Madden Ultimate Team 100K Challenge in the forums on its website. For three weeks, Electronics Arts offered everyone that had a Madden Ultimate Team a free legendary player card if 100,000 new Ultimate Teams were created between Monday and Saturday during the week. Players can have only one Ultimate Team, so this promotion encouraged players to tell their friends about the Ultimate Team mode and start their own Ultimate Team in “Madden NFL 10.” The announced prize for the first week was a legendary Drew Brees card. The Madden Ultimate Team 100K Challenge ended on February 13, 2010.

Charting Its Course Through Asia

Charting Its Course Through Asia

As far back as the middle of 2004, video game publisher Electronic Arts (ERTS) was making moves to establish itself in China (and across Asia). It’s since developed a substantial presence with a regional headquarters in Hong Kong and studios in Shanghai, Japan, Singapore and Australia. Monday, EA announced it was buying a 15% stake in Chinese video game company The9 Limited. The announcement is noteworthy, even if largely overshadowed by the more widely reported we’re going to China news from private equity firm the Blackstone Group (which announced China’s national investment agency was making a $3b investment with them to buy a 10% non voting stake).

In the Electronic Arts deal, EA is paying $167m to gain its 15% share of The9 (NCTY). EA will also give exclusive licensing rights to The9 for the distribution of EA’s multi player FIFA Online game in China. It’s a deal similar to one EA struck in South Korea with Neowiz in March (EA bought 19% for approximately $105m.)

China is a difficult market to understand and break into if you are aiming to sell products or services to Chinese consumers. (eBay (EBAY), Yahoo (YHOO) and other companies have learned that the hard way). Not only are customer behaviors different (in gaming, for example, the market tends to favor multi player online games so called Massively Multiplayer Online Role Playing Games [MMORPG] much more than in the West), but there are also the Governmental and Regulatory bureaucracies to navigate. Simultaneously trying to learn and manage marketing, sales and political considerations is not an easy task.

The EA deal seems to mark a new type of strategy for wishful corporate suitors. Rather than trying to break in like an adventure traveler with a backpack, a visa and a sense of adventure, companies are increasingly trying a more measured “Tour Guided” approach. They’re looking for partners who know the landscape and will guide them to the best places to visit. (Sony (SNE) embraced a similarly measured approach with its release of Casino Royale to the Chinese market in January). For EA, the FIFA Online license deal is likely the first of many steps on that walking tour. If it’s successful, I’d expect to see EA offer similar deals, or partnerships, on the release of other titles as well.

As far as the numbers go, China unquestionably presents a lucrative market opportunity. IDC has estimated there were 31m online gamers in China in 2006 and those gamers spent some 6.54b Yuan (approximately $855m at today’s exchange rate). Adjusting for fluctuations in exchange rates, a 20% share of that market would equal approximately $40m a quarter in revenue (For the March ’07 quarter, EA had gross revenues of $613m). Now licensing revenue alone from one game isn’t’ going yield a $40m payday, but it’s a start. And 15% stake in The9, a company with a billion dollar market cap, net margins above 30% (2006) and solid year to year growth isn’t a kick in the head either.

By working in tandem with local hosts that better understand the market, EA will increase its likelihood of success; something EA very much needs, considering, thus far, its Asian efforts have not lived up to expectations. As a consequence of this approach EA will give up some of the upside. But then as the clich goes, a little bit of something is a lot better than a great big bit of nothing .

It’s not an accident that EA’s website characterizes EA Asia as “the fastest growing region within Electronic Arts.” EA is being aggressive, but they seem to be doing so intelligently.

These deals (The9, Neowiz) could take months or years to provide any kind of bottom line improvement, but as far as long term strategy goes, EA seems to be setting out with a well structured plan for its growth in the region. The deals are also well timed to try and capitalize on the 2008 Olympics in Beijing and the 2010 FIFA World Cup being held in South Africa.

I wouldn’t jump to bet on Electronic Arts stock just yet, (if I was aiming for a piece of the Chinese gaming market, buying some of The9 Limited’s ADR’s would be easier. The9 seems to be pretty good at bringing other developers games to China (World of Warcraft is a popular 3rd party title they also distribute in China)) but EA’s efforts are worth putting them on a watch list.

With the return of former COO and President John Riccitello (who left in 2004 to co found private equity firm Elevation Partners), and a seemingly well thought out strategy (at least in some parts of the globe) EA probably rates some where between a hold and a buy.